At only 25 years old, you have designed for the biggest luxury brands and received prestigious awards! Tell us about your career!

I was born and spent the first part of my life in Syria. My parents were both artists, so I grew up in a very rich cultural environment, through painting, music and poetry.

In 2012 I left Syria to study fashion at the Chambre Syndicale de la Couture Parisienne in Paris. After getting my master's degree, I was contacted by Hermès for my first job as a stylist assistant. It was through this first experience that I learned attention to detail and French know-how.
I then worked at Chloé where the creative process is very advanced and present from research and vintage purchases to the creation of 3D models.

In 2018 I won the “LVMH for graduates” prize and a 1-year “design position” at Céline.

A year ago, I decided to go freelance to do art direction and image consulting.

What is your process for creating your collections?

I always start with research (images, vintage, materials, prints), it's my favorite part of the creative process and the foundations of the collection.
The prints and materials are then developed to create the first models and prototypes. From there, the fitting, styling, shooting, etc. begin.

Are there places, cities around the world where you feel more inspired to create?

Damascus (my Damascus), that of the "belle époque", before the war. It is not necessarily a physical journey, but more a journey through my memories. This city is my first source of inspiration and will accompany me throughout my career and my life.

A fashion encounter that left its mark on you? And why?

I would say my group of friends I met at fashion school. They are an infinite source of inspiration for me. They are the ones with whom fashion comes out of the professional context and with whom I share my passion on a daily basis.

Who are your fashion icons?

“70’s glamorous girls and Arab femme fatales” (Cher and Sherihan)

What place do women take in your inspirations and what vision do you want to give of them?

I grew up in a country where there were no magazines like Vogue or ELLE. My only inspiration was the women I met in the street, women like my mother or my grandmother, who played with colors and materials. The vision of the woman that I want to give today is naturally inspired by this simplicity that I knew in my childhood.

Your artist of the moment?

Miryam Haddad! Her paintings are made of contradictions: abstract and figurative; oriental and western influences; dark and colorful… I'm a fan

What place do social networks and digital have in your inspirations?

Above all, it is an essential work tool today. On the positive side, I would say that it brings brands much closer to their customers. It has also made our work much more instantaneous.

What is your mantra for this end of year? To stay motivated no matter what happens in your artistic life.

Go far away, travel and take a break from Parisian life for a while.

Three words or a short sentence to describe your style?

Multi cultured, colorful, sexy

The key piece for top style?

No such rule, it's all in the attitude

Hair tied up or down?

Loose for a chill look, tied up “for night out”

Rather imposing jewelry or fine jewelry?

Both, fine jewelry for mix and match. Imposing jewelry for a statement.

Your morning routine version of your lockdown morning routine?

It depends on where I am and what's going on in my life at the time. So I don't really have a set morning routine, but with my busy life in Paris, I always try to wake up early and take 30 minutes for myself, drink a big glass of water with lemon, do some stretching, take a shower and then I cleanse, tone, serum, moisturize and use an eye cream. Then I exfoliate twice a week. I also use sunscreen every day, whether the weather is nice or not.

Your beauty secret?

I don't have a beauty secret, I try to feel good about myself by doing what I love. I think that we already feel more beautiful when we are fulfilled. And I try to get this feeling by spending as much time as possible with my family, my friends, by traveling and by working on projects that resemble me.

What does D+ for care mean to you? Have you already adopted the brand's food supplements?

It is a young brand that is very inspiring because it is based on well-being. We live in a world where everything goes very fast and we do not necessarily always have the opportunity to take the time to take care of our body as we would like. Brands like D+ For Care help to compensate for these deficiencies.

Between us… Do you recommend D+ for care to your girlfriends or is it your best kept beauty secret?

Yes it's already done! My best friend and my mother, and they love it

What kind of D+ For Care woman are you?

The “Freedom Freak”: mixing freedom, festivities, nonchalance

And finally… “Less is more” or “More the better”?

Both! “Less is more” in the way I take life, my friendships and in my way of consuming and “more is the better” because I like to mix colors, patterns, materials!