Géraldine Guyot, founder of D'Estrëe

This month, the team DAY+ is delighted to introduce you to Géraldine Guyot, founder of the house of D'Estrëe. D'Estrëe is a French brand of high-end accessories that she founded in 2015. Her creations - hats, bags and jewelry - of timeless minimalism are iconic. Géraldine Guyot tells you about her entrepreneurial adventure in creating her brand. She also reveals her vision of beauty and shares her fashion favorites as well as her best Parisian addresses...

Discover the essentials of your beauty and well-being routine.

Interview with Géraldine Guyot, founder of d'Estrëe:

Just like our founder Claire Despagne , Géraldine is one of the entrepreneurs to follow in 2020.

• Can you describe the concept to us? from Estrëe ?

D'estrëe is a brand of high-end fashion accessories that I launched in 2015. Graphic, almost totemic accessories, with a signature style all their own. I think my passion for contemporary art guides my collections. And I am often told that it shows: the way I work with color, lines and geometry. The diagonal very quickly became a hallmark of the brand, and can be found on the ribbons of our "signature" hats and, of course, on the opening of our bags. I wanted structured, refined, resolutely modern bags, right down to their fit and finishes. With their aluminum cuff, they don't go unnoticed! Another specificity of the brand lies in the added value of our associated artisans, who, in Italy, work leather like no one else. Other major luxury brands call on them and it is a chance for us to benefit from their expertise as well as that of our Parisian milliners.

• How did you get started on your entrepreneurial adventure?

I got into entrepreneurship somewhat on a whim. I have always been sensitive to fashion without really knowing how to approach it... I have especially always been fascinated by the implacable effectiveness of the accessory. Your outfit can be very simple, the accessory will always give it its cachet. I loved hats and I started to create pieces for myself, then very quickly for my family and friends and finally for Le Bon Marché which supported me from my first collection. After this launch, leather goods seemed like a logical step. A line of jewelry followed... Ready-to-wear is not on the agenda, but I remain open to the idea. Who knows what the future holds!

• What are your wellness tips for living life in the fast lane?

Lemon/ginger juice when you wake up. Otherwise, once a week, Dynamo + pilates session with the best coach @baptistelamaison. I also recommend the "booty workout" on youtube by @carodaur! And in the evening, a few drops of relaxing essential oils in a nice hot bath.

• 3 words that describe a Parisian woman?

Elegant, effortless, refined.

• Your favorite addresses in Paris?

Mori Yoshida, Saint Ouen flea market, Le café de Flore, Aroma-Zone.

• Your flagship beauty products?

My mother swears by Marseille soap. So I've been slightly conditioned since adolescence... I confess to an uninhibited non-addiction to beauty products! I moisturize my skin with sesame oil. Otherwise, I really like Avène products, especially two that I've always used: the micellar lotion and the Hydrance cream.

• What is your vision of fashion?

I am more of a fan of pretty basics, timeless pieces. I prefer to bet on accessories, which allow me more eccentricities. They allow a woman to express her personality, to assert herself, and to vary according to her mood.

• What are the favorite pieces in your wardrobe?

My Lucio bag. A white Totême shirt, a basic that I wear with everything. Black Khaite jeans.

• And when you crack, what do you crack for?

Philippe Conticini's cannelés...

• Your fashion and beauty icons?

There are a few girls I enjoy following, like Gala Gonzalez, Blanca Miro or Leandra Medine. Not to mention one of my best friends, Maria de la Orden and her crazy style!

• Which category of D+ for care women do you identify with?

The woman on the go: the gesture is effective, the stick DAY+ can be taken anywhere.

• And finally… “Less is more” or “More the better”?

Less is more!

Many thanks to Géraldine Guyot for answering our questions!

Discover his sublime creations on the website From Estree as well as on the account Instagram of the brand.