November’s Icons: Claire and Alix, Founders of Luz Collections

YOUR CAREER AND BEHIND THE SCENES AT LUZ :

What was your background before launching your brand LUZ?

Claire: After graduating from Edhec, I worked for a year for a company selling organic and fair trade food products, then with strong ecological convictions I decided to create Luz Collections .

Alix: I started just after my law and management studies 8 years ago, I was just 22 years old.

What made you want to embark on this adventure? A trigger? A long-term reflection?

Claire: A strong desire to be an entrepreneur since I was little and following my experience in the organic food industry, the desire to create a company that makes sense and respects the planet was born.

Alix: I was alerted to the environmental emergency very quickly (as early as 2008).

From swimwear to sportswear, lingerie and accessories, how has Luz evolved between its creation and today?

Like a child growing up! We evolved as soon as we felt able. We expanded our products to support our customers as much as possible in the world of committed sport.

“Eco is the new chic”, tell us more about your brand’s commitment? Your philuzophie ?

All our products are eco-responsible and produced in ethical workshops, this has been the DNA of our brand since 2011.
Our entire creative chain is ethical. We have been making colossal efforts since day 1 to offer ecological packaging: biodegradable or recycled. We have always been nature lovers and very aware of the importance of preserving our natural heritage.

What is Luz's lifestyle?

Good Wave! Smile, live, enjoy, don't take yourself seriously. Work and always be demanding. Never forget sports.
But above all, Luz's lifestyle is about lighting up and shining to attract the right people, making the right choices and living every second without regret.

YOUR COLLECTIONS AND COLLABORATIONS:

What are the stories behind your products? (zero waste, recycling, biodegradable, packaging, etc.)

Behind each product there is a story, it is extremely important for us to create our collections while respecting our planet as much as possible. We use organic or recycled materials for our products, all manufactured in ethical and labeled workshops. We try to have the most virtuous circle possible, therefore our packaging is also eco-responsible: biodegradable, natural or recycled materials.

Luz x Justine Rojat, Luz x Leonard Paris, Luz x Jodie … What are the thoughts behind your collaborations? Personalities you adore? Values ​​you want to carry?

Indeed, our trademark is a bit like collaborations ☺ ! We love to partner with a brand or personality to create unique collections that mix our two worlds. We put a little bit of each in these collaborations.

Since our sports launch 3 years ago, we have been looking for strong personalities around this field. This also allows us to diversify our ranges and think of products that will match the universe

THE SHOCK DUO: THE LUZ SISTERS:

Why go it alone? Is it obvious?

We have always been inseparable, that has always been obvious.

What are your respective positions and roles at Luz?

Alix is ​​the Brand Development Director. Claire is the Artistic and Production Director.

A taboo to break about doing business with your sister?

We get along really well! We are often asked if we get into each other's hair but we are actually really protective of each other.

Which of you is the best?

• Creative? Clear
• Last minute? Alix
• Social networks? Both (it changes depending on the period)
• Numbers? Claire

YOUR TIPS AND ADVICE:

What advice would you give to two sisters, two friends who want to launch an entrepreneurial project?

Be pumped up, don't be afraid of anything.

How do you cut out work?

Alix: I live in the countryside so as soon as I see nature I feel calm and I switch off.

Claire: When I get home my son runs into my arms, my boyfriend kisses me and it really cuts me off.

If you could dress your icon, what would it be with?

Our new surf suits arriving in January, to die for...

What does D+ for care mean to you? Have you already adopted the brand’s food supplements?

Claire: On our desk, we are addicted.

Alix: I have had dream hair since I started the DAY+ treatment.

Between us… Do you recommend D+ for care to your girlfriends or is it your best kept beauty secret?

We talk about it all the time and especially since we have a secret project together we talk a lot about Claire from D+ for Care.

What is your morning ritual to stay in shape?

Claire: Big hug with my son
Alix: Water with lemon

What is your mantra for this end of year? To stay motivated no matter what happens in your lives as entrepreneurs?

Every problem has its solution.

And finally… “Less is more” or “More the better”?

Effort always pays off, so “More the better”.