Géraldine Guyot, founder of D'Estrëe

Ce mois-ci, la team DAY+ est ravie de vous présenter Géraldine Guyot, fondatrice de la maison D'Estrëe. D'Estrëe est une marque française d'accessoires haut de gamme qu'elle a fondée en 2015. Ses créations - chapeaux, sacs et bijoux - d'un minimalisme intemporel sont iconiques. Géraldine Guyot vous raconte son aventure entrepreneuriale dans la création de sa marque. Elle vous dévoile également sa vision de la beauté et vous partage ses coups de coeur mode ainsi que ses meilleures adresses parisiennes...

Discover the essentials of her beauty and well-being routine.

Interview with Géraldine Guyot, founder of d'Estrëe :

Just like our founder Claire DespagneGéraldine is one of the entrepreneurs to watch in 2020.

• Can you describe us the concept of Estrëe ?

D'estrëe is a high-end fashion accessory brand that I launched in 2015. Graphic accessories, almost totemic, with a label of their own. I think my passion for contemporary art guides my collections. And I'm often told that it shows: the way I work with colour, lines and geometry. The diagonal quickly became an identifying sign for the brand, and can be found on the ribbons of our signature hats and, of course, on the opening of our bags. I wanted bags that were structured, uncluttered and resolutely modern, even in their fit and finish. With their aluminium cuff, they don't go unnoticed! Another specificity of the brand lies in the added value of our associated craftsmen, who work with leather like no one else in Italy. Other luxury brands call on them and it is a chance for us to benefit from their expertise as well as that of our Parisian milliners.

• How did you get into entrepreneurship?

I got into entrepreneurship on a whim. I've always been sensitive to fashion without really knowing how to approach it... I've always been fascinated by the relentless efficiency of accessories. Your outfit can be so simple, the accessory will always give it its cachet. I loved hats and started creating pieces for myself, then very quickly for my family and friends and finally for Le Bon Marché who supported me from my first collection. After this launch, leather goods appeared to me as a logical step. A jewelry line followed... Ready-to-wear is not on the agenda, but I am open to the idea. Who knows what the future holds!

• What are your tips for living life to the fullest?

Lemon/ginger juice in the morning. Otherwise once a week, Dynamo + pilates session with the best coach @baptistelamaison. I also recommend the "booty workout" on youtube by @carodaur! And in the evening, a few drops of relaxing essential oils in a nice warm bath.

• 3 words that describe a Parisian woman?

Elegant, effortless, refined.

• Your favourite addresses in Paris?

Mori Yoshida, Saint Ouen flea market, Le café de Flore, Aroma-Zone.

• What are your favourite beauty products?

My mother swears by Marseille soap. So I've been slightly conditioned since my teenage years... I confess to a non-addiction to beauty products! I moisturise my skin with sesame oil. Otherwise, I really like Avène products, especially two that I have always used: the micellar lotion and the Hydrance cream.

• What is your vision of fashion?

I'm more of a fan of pretty basics, timeless pieces. I prefer to bet on accessories, which allow me more eccentricity. They allow a woman to express her personality, to assert herself, and to vary according to her mood.

• What are the favourite pieces in your wardrobe?

My Lucio bag. A white Totême shirt, a basic that I wear with everything. Black Khaite jeans.

• And when you fall for something, what do you fall for?

Philippe Conticini's canelés...

• Your fashion and beauty icons?

There are a few girls I enjoy following, like Gala Gonzalez, Blanca Miro or Leandra Medine. Not forgetting one of my best friends, Maria de la Orden and her crazy style!

• In which D+ for care women do you recognize yourself?

The woman on the go: the gesture is effective, the stick DAY+ can be taken everywhere.

• And finally... "Less is more" or "More the better"?

Less is more!

Many thanks to Géraldine Guyot for answering our questions!

Discover her sublime creations on the website D'Estrëe as well as on the brand's Instagram account .