- Can you describe the concept of The Eye of Jewelry?
It is initially a digital magazine - which should be taken literally, i.e.: the eye of the jeweller. A 360° view of all the trends, of the latest news from institutional brands but also from designers, transmitted to the general public in a digestible way. The notion of education is essential! Two years ago, I set up a marketplace, making The Eye of Jewelry the first niche media to link editorial and commercial in order to offer our readers the possibility to buy a piece they might have discovered while reading us.
- What pieces can we find in your online shop?
The new guard of jewellery! You can find mainly designers from all over the world... It's hard to choose between the enamelled stars of Colette Jewelry, the pampilles of diamonds on silver signed by Jaerger, or the Perseus jewels of the pierced diamonds concept. Not forgetting the ultra-modernised Fabergé eggs, the filigree of Christina Soubli or the talismans of Rivka... In short, there is something for every taste and every budget.
- How did you get into entrepreneurship?
After spending 5 years working for brands and then travelling for 8 months in a carry-on suitcase, it was a bit complicated to consider going back to an office, from 9am to 6pm and having to report to a boss all dressed normally. As I had started writing again during this trip and finally realised that I had never really used my journalism degree - it was time! I realised that I had grown up in the watch industry, worked in jewellery, loved writing and that no jewellery media had been created, so I took the plunge.
- What are your tips for living life to the fullest?
A champion's breakfast, no alcohol, going to bed early or even very early as soon as I can and doing sports of any kind: pilates, zumba, tennis, elliptical... But above all doing what I love and with passion by devoting myself to stimulating projects... That's what can make me wake up at dawn.
- D+ for care, what does that entail to you?
The only food supplement that I agreed to try and that I adopted the first month... Without ever deviating from it.
- Just between us... do you recommend D+ for care to your girlfriends or is it your best kept beauty secret?
It is my mantra to share my knowledge! So no, it's not a secret! (Laughs) The truth is, I only advised D+ for care in spite of myself, because people kept asking me how I managed to have such a fresh and glowing complexion when I spend my life on planes and jetlagged. Duly noted.
- Your favourite addresses in Paris?
Carette for Paris' best chouquettes, Kayser for the madeleines, Les Deux Abeilles for a girls' lunch. Crudus & Cibvs for pasta with truffles or the best Milanese pasta in the world while they are not on the menu. Le Marché Des Enfants Rouges in the marsh for sushi at the counter. The St Roch Hotel for a confidential but very cool gourmet tea. The restaurant Khajuraho in Paris 7 for the best Naan cheese! We were talking about our favourite food addresses, weren't we? Otherwise, Montaigne Market for their selection of printed long skirts - ABSOLUTE FAN.
- What are your favourite beauty products?
Bioderma micellar water, Leonor Greyl palm oil for hair, Ligne St Barth avocado oil for body, Dior apricot cream for cuticles and Trish McEvoy mascara that can be removed with hot water.
- Which jewels go everywhere with you?
My rock crystal sautoir set with a yellow gold and black opal ring, the De Jaegher diamond choker, my emerald row signed Rivka Nahmias and my Yvonne Léon earcuff.
- What is your favourite stone?
Impossible to choose one! So, in the plural, I will say paraiba tourmaline, turquoise, spinel and opals.
- Are you looking for statement jewellery or an accumulation of pieces?
Statement jewellery!
- Your fashion and beauty icons/inspirations?
For the timeless, I would say Thalita Getty and Liz Taylor! Beauty and fashion: Jessica Biel, Hailey Bieber, Zoe Kravitz, Rihanna and Zendaya.
- In which D+ for care women do you recognize yourself?
Freedom Freak": mixing freedom, festivities, nonchalance.
- What is your mantra for staying motivated no matter what happens in your entrepreneurial life?
Bounce back with new projects!
- And finally... "Less is more" or "More the better"?
More the better, of course!
Many thanks to Eleonor Picciotto for this inspiring interview! Visit The Eye of Jewelry, her website for fine jewelry inspiration and wonderful finds.
